Use our Digital Marketing Calculator to Generate a Recommended Budget
What is your current yearly turnover?
Are You Targeting Consumers or Businesses?
What is your desired campaign length?
This is how your recommended spend is broken down:
Search Engine Optimisation (SEO) »
What is Search Engine Optimisation?
Search Engine Optimisation (SEO) is the process of getting your website to display in search engine results. The higher your website appears the more visitors you will receive from the search engine's users. There are over 200 different factors that search engines such as Google use to evaluate where your page should appear in the rankings. Best practice is to define a strategy, build a website which technically Google can read, and plan a long term content marketing strategy.
Pay Per Click (PPC) »
What is Pay Per Click?
Pay Per Click (PPC) is a way to direct traffic to your website through online advertising. It can be a great way of driving traffic to your website quickly. It can also be used to target traffic for specific search terms that you are not ranking well for and you only pay for when someone clicks on your ad. Google Adwords is the most popular but depending on your product or service, you can receive sales qualified leads effectively using LinkedIn, Facebook, Youtube and Twitter advertising.
Content Marketing (CM) »
What is Content Marketing?
The idea of content marketing is to attract and retain customers by creating relevant and valuable content. This content can then be published on offline (leaflets, direct mail) and online channels (social media, downloads, YouTube). Content marketing when coupled with SEO and Social Media Marketing is one of the most economical and sustainable marketing processes around.
Remember search optimised content will take time to rank but if the content is rated highly by Google, it may deliver website traffic long after the initial post. We like to call it the 'Gift that Keeps on Giving'.
Social Media (SM) »
What is Social Media Marketing?
Social Media is often overlooked by businesses as being unquantifiable. WRONG! Social Media is brilliant for nurturing customers to sales and yes, you can measure it. It also allows businesses to show the more human element of their business. Tracking and measuring can be set up through analytics as well as within the social channels. Social media used in conjunction with a robust content marketing strategy is a necessity for business from a branding, sales and 'Google juice' perspective.
Email Marketing (EM) »
What is Email Marketing?
Sending email messages is a direct form of marketing whereby you send consumer messages directly to their email. Email marketing is used for newsletters, special offers, coupons, news, events and tips. With an average 4000% return on investment, emails not only encourage customer loyalty and repeat business but they make economic sense. It is usually much easier and much cheaper to sell products or services to existing customers rather than looking for new customers.
There are lots of debates as to how much companies should spend on marketing as a percentage of their total revenue. Truth is sometimes this varies depending on your margin and if you're a start up or the type of business. Just do a Google search and you will see. We have taken a conservative average so that we can be fair to all visitors using our calculator. If you are a B2B company you should spend 4%. If you are a B2C company spend should be at a minimum of 6%. Remember: You can allocate a large percentage to marketing but if it's not spent wisely with proven measurement and ROI you are wasting money.
For the purpose of clarity this is how we have broken down the different marketing elements:
We have won 4 Eircom Spider awards, as well as the 2012 Irish Internet Association's 'Best Web Developer' award.